Creating the Best Online Content for Your Business

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Recent changes to Google’s search engine algorithm have increased the value of original and informative content for business owners like Amir Landsman. By penalizing sites that offer predominantly copied content or that lack useful information, search engines can weed out websites designed specifically to attract traffic without offering anything of value in return. This can enhance the value of the search engine to the end user. Unfortunately, it can also spell trouble for business owners who have not put in the time and effort to establish useful and worthwhile corporate websites. By updating and improving company sites with fresh, relevant content, IT managers and business owners can increase their rankings and improve profitability in today’s competitive online world.