Amir Landsman: How to Target the Right Audience for Your Business

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As a successful entrepreneur, Amir Landsman understands the importance of reaching the right audience at the right time to market products and services effectively. Major search engines offer many options for targeting potential customers more effectively. Geographical targeting strategies typically limit advertising to potential customers within a specific region, city or neighborhood. This can reduce the cost of pay-per-click advertising and eliminate wasted clicks from those outside the company’s operating area. Demographic-based targeting can reach those within a specific age group or income level. Keyword targeting is perhaps the most effective, however, as it reaches those individuals who have expressed an interest specifically in a relevant or related topic.